OUR BRAND

OUR BRAND … OUR LEGACY

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its longstanding craftsmanship tradition and the strong commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen’s current product range epitomizes seamless media experiences in the home and on the move.

At the end of the financial year, Bang & Olufsen employed 1,734 people and the company’s products are currently sold in more than 70 countries across the world. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

CORE COMPETENCIES

Bang & Olufsen recognizes the importance of identifying and utilizing its own expertise and has, over the years, built up a number of areas of expertise through experience, practice, development and cooperation with external partners. Some of these areas have been identified as the company’s core areas of expertise, such as sound and acoustics, design, and craftsmanship, as well as system integration.

BUSINESS SEGMENTS

Bang & Olufsen operates within two business segments; Bang & Olufsen and B&O PLAY complemented by brand licensing partnerships.

Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal.

The Bang & Olufsen segment comprises audio and video products sold exclusively in more than 600 Bang & Olufsen stores around the world. B&O PLAY delivers headphones and portable audio systems distributed through Bang & Olufsen stores and third party retailers as well as online.

OUR HERITAGE

Firmly grounded in our 90 year history in Bang & Olufsen, we interpret the same core values for a new type of contemporary products:

We seek design that matters. Design that naturally makes our products express how they want to be used. To us, design is not just the beautiful shape we wrap our technology in. Our design approach flows through all aspects of product development – from crystallizing the fundamental user needs in early concept development through the engineering phases. This allows us to deliver products where we never compromise on the basic product idea.